RESEARCH & ANALYSIS
Before any concept design begins, we need to fully understand and at times challenge the brief and aspirations of our client and of the end user, which may involve analysis of cultural norms and values as well as market trends, anthropometrics and emerging technologies.
Working with a clearly defined goals we develop initial concept designs, often in a collaborative environment, using a variety of techniques and tools: typically sketches, schematic 3D models, physical models and mock-ups. We critique these concepts internally and externally in order to extract the most promising ideas and provide clear focus for subsequent development phases.
Concept designs are developed and refined with a greater attention to usability, aesthetics, surface fidelity and manufacturability. Virtual and physical models are developed and where appropriate tested and assessed, often with the involvement of end users.
Final iterations are made to the designs in terms of form, materials selections and application of graphics and signage. Final definition 3D CAD surfaces are produced, from which final models, prototypes and mock-up can be created.
We assist our clients by providing guardianship of the concept during the manufacturing process, ensuring that the designs remain faithful to the concept vision as they progress through to final production. It’s normal to encounter challenges during this process and it is important that they are addressed with respect to the concept vision to avoid tripping at the final hurdle.